Give us your store database, we'll expand it with ours and keep it up-to-date for you.
Every consumer goods company needs a retail outlet database. Keeping this database clean, complete and up-to-date is no easy task, though.
That's why we developed POPdatabase: a fully outsourced, Web-based point-of-purchase database management service that takes all the hassle away... We'll maintain your database, so you can focus on using it.
How it works
Simple. You provide us your database of retail outlets, we clean the data and upload it into the Web-based POPdatabase. You then access and work with the database online. All you need is a computer and an Internet connection.
In summary, these are the features of the POPdatabase service:
Web-based database.
Easy-to-use database browser and search functionality.
Standardised POP* profiles (including full name and address details).
Each POP has a has a unique, consistent id.
POP profiles are regularly updated.
Ongoing data cleansing.
Ongoing database expansion (i.e. we add the POPs that you don't have).
Database segmentation based on your requirements.
For each POP, a point-location is created on GPS-accurate digital street maps.**
POP data can be exported to Excel.
* Please note that we refer to "retail outlets" as points-of-purchase, or "POPs".
** Limitations apply. Availability depends on country and channel.
POPmaps
The picture below illustrates how you can visualise the locations of each individual POP on digital street maps. In this case, each red dot represents a point-of-purchase.
The digital POPmaps are built into the POPdatabase tool and provide users the possibility to explore the trade universe in a spatial way. The maps are updated on an ongoing basis to ensure the featured road network is complete and accurate so that POPs can easily be found by your field sales teams.
All location information embedded in the POPmaps is GPS-accurate to facilitate planning and tracking activities.
Benefits
Our POPdatabase service offers you to following benefits:
Always access to the most up-to-date, complete and clean POP data.
Never the hassle of maintaining the database yourself.
The Web-based database allows your whole organisation to work with the same data, wherever they are and whenever they need to.
Increase sales by growing your distribution coverage.
Evaluate the coverage areas of your customers by plotting their stores on digital maps.
Discover which and how many POPs are located nearby "hot spots" (e.g. pharmacies within a radius of 300 meters from a hospital).
Tag your own data with the unique and consistent POP id's from POPdatabase to visualise and analyse your data on digital maps.
POPdatabase provides the ideal sampling platform for auditing programs.
POPdatabase works seamleassly together with our other tools: e.g. use it in combination with our POPplanning tool to optimise you field coverage planning.
