The POP Monitor

Services

Overview

It's really rather simple...

To say you're going to achieve point-of-purchase supremacy. But it's really rather hard to actually make it happen. That's why we're continuously developing tools and intelligence to simplify the challenge. To help you plan and execute to indeed achieve supremacy and ensure to make it stick.

Intelligence

In many companies data proliferates. Somehow, though, often little value is derived from it. The key, obviously, is to have the right data at the right time and to turn it into actionable insights. These insights can then drive the strategic initiatives that will enable you to achieve POP supremacy.

Using a variety of (live) data streams, our Intelligence Services are designed to help you seize opportunities to win at the point-of-purchase by...


		Identifying opportunities to win.

		Quantifying opportunities to determine what each opportunity is worth in $-terms.

		Prioritising opportunities against sales cycle priorities and in terms of net $-value.

		Seizing opportunities by defining what actions need to be taken how, where, when and by who.

	Drawing upon the world-class knowledge of our consultants, we can help you:

	Obtain (real-time) data

	By designing and executing POP census, auditing, shopper brand experience evaluation and shopper research programs. Learn more

	Create insights

	By analysing data and creating the insights that drive strategy and define the optimal program of in-store investment. Learn more

	Develop strategy

	Our seasoned consultants have a track record of developing innovative strategic solutions that enable you to maximise returns on your brand investments and ultimately achieve point-of-purchase supremacy. Learn more

	Develop practices

	Through training and support we can help you develop the processes and competenciesnecessary to effectively plan and improve strategy implementation. Learn more

Tools

Global consumer goods companies use our integrated solutions comprised of Web-based and mobile applications, infrastructure and support services to:


		Connect people to real-time business information.

		Create razor-sharp focus on key in-store priorities.

		Optimise processes and operations.

		Increase staff productivity.

		Reduce costs.

		Increase customer loyalty.

		Maximise returns on brand investments.

	Our four core tools sets are:

	POPdatabase

	Hassle-free, outsourced POP database management to maintain and digitally map your outlet information. Learn more

	POPplanning

	Tools to improve strategy implementation through better, insight-driven planning. Learn more

	POPexecution

	Innovative mobile and Web-based solutions to direct and control the performance of your field sales teams. Learn more

	POPmonitor

	Powerful yet easy-to-use business intelligence tools enabling you to monitor and evaluate in real-time, and make better, faster decisions. Learn more