As former brand owners, the founders of our company gained over 10 years of first-hand experience in managing large-scale sales and promotion teams in the Chinese consumer packaged goods industry.
During that period, they focused on developing their in-store execution capability as the company's main competitive advantage.
To achieve this advantage, the company's in-store execution was audited on an ongoing basis and sales teams were facilitated through practical use of technology. These efforts allowed the founders to obtain the frontline intelligence needed to identify and quantify opportunities to increase sales. The sales teams then received detailed instructions for seizing the most immediate and biggest opportuntities. And with great results: few competitors were able to come close to the company's impressive performance.
Ready for their next challenge, the founders sold their business and decided to answer the consumer goods industry's growing demand for specialised tools and information to support the management of field sales teams.
That moment marked the start of The POP Company and the development of tools and services designed to measure, manage and improve sales team performance.
Today, we have the privilege to work with the world's most respected consumer goods companies. Around the world, we support sales and marketing professionals to achieve point-of-purchase supremacy. One of the toughest goals to achieve for any company! And therefore one of the most exciting business areas to be involved in.
Our vision
We work hard to make our tools and intelligence become the most valued, most used essentials by sales and marketing professionals in the consumer goods industry.
Here's what we believe:
In order to achieve POP supremacy, 80% of the medium to large-scale consumer goods companies will form intimate partnerships with service providers offering them tools and intelligence enabling...
Smarter strategy development
Better and faster planning
Increased sales force effectiveness
Real-time monitoring and evaluation of point-of-purchase execution
Given the amount of money at stake and complexity involved, these consumer goods companies will work with the service provider that offers them...
Both the tools and the intelligence
The best possible value and simplicity
A global footprint and delivery capability
The POP Company will be that service provider.
Brand promise
This is what we promise each one of our Clients:
"We will passionately commit to help you fully utilise our tools and intelligence to enable you to achieve point-of-purchase supremacy".
Our entire organisation is built around the above vision and brand promise. It helped shape our company culture, our obsession for simplicity and our determination to offer real value and results to our Clients. Have a look at our core values to find out how we deliver our challenging brand promise.
